Activities include parades, bonfires, rallies, and live entertainment.
By the late 1930s, star players such as Kenny Washington, Jackie Robinson, and Bob Waterfield enabled UCLA to be competitive.In the 1990s, UCLA enjoyed an eight-game winning streak against USC.The Bruins' unbeaten string ended in 1999 when the Trojans began their longest win streak, 7, against the Bruins, though two of those wins (20) are now vacated, cutting the USC streak to five.This unprecedented dominance was the direct result of the hiring of Pete Carroll by USC in 2000.During Carroll's tenure (2001–2009 seasons), USC was virtually unbeatable against its two most heated rivals, UCLA and Notre Dame.Both teams have spoiled conference and national championship runs for the other.
USC was a somewhat established national football power under Howard Jones and had begun a major rivalry with Notre Dame when UCLA joined the Pacific Coast Conference in 1928.
Both have had success in track and field, water polo, tennis, volleyball, and golf.
USC has won 26 NCAA Championships in Men's Outdoor Track and Field, 21 in Men's Tennis, and 12 in Baseball, the most of any school in each respective sport.
The UCLA–USC rivalry refers to the American collegiate athletics rivalry between the UCLA Bruins sports teams of the University of California, Los Angeles (UCLA) and USC Trojans sports teams of the University of Southern California (USC).
UCLA teams have won a total of 114 NCAA Division I championships.
Since the 1916 formation of the Pacific Coast Conference, which the Pac-12 claims as part of its history, USC has won or shared 37 conference titles and UCLA has won or shared 17 titles.